Facebook marketing is both simple and far-reaching. Use it to your advantage and watch your business grow. Keep reading for some great Facebook marketing information.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offers can include discounts and prizes for users “liking” your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Users on Facebook are attracted to these pages over plain ones.
Look at Facebook as a great way to post content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Realize this. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will discover that Facebook has the ability to draw lots of traffic.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
A fan base is something that you will want to expand as much as possible. You should always aim at gaining a large following. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Hold a giveaway to entice customers. This can be done if someone likes your page. You will have the chance to communicate with a large amount of people.
Be very carefully about the updates you post. If you don’t share content that has value, you won’t keep fans very long. Updates need to be entertaining, helpful, or educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
You want to increase sales through your Facebook marketing efforts. Setting monthly sales goals can guide your efforts. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Your posts should include valuable content. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Don’t think that Facebook is the only place that people go for social media purposes. Some segments of the population actually prefer other sites. Before you launch your campaign, research your target audience and find out what their preferred social networks are.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you need to discuss controversial subjects, save it for your personal page.
Be sure that you’re trying hard to put a personality behind your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Adding some personality can be great as long as it always remains professional.
Try to post photos to your Facebook page that are professional. This gives people a professional impression of your business. If you want to take photos that are personal, you need to use a camera that’s high in quality. Avoid posting something that makes people think negatively about your business.
Keep your profile updated. When changes occur within your business, you must make the changes on your profile. Updated your page constantly is useful to customers wishing to learn more about what you do. Changing the look of your page can also keep it looking fresh.
Don’t overdo your Facebook updates. You can send messages to followers. However, only use this for truly important news and events, such as times of emergency, etc. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. There are a lot of examples. You probably know how to find the most effective practices, but you may not think about looking for the worst ones. It would be of great benefit to your business to learn what you need to avoid.
Get involved in conversations that are taking place on your own Facebook page. You should encourage conversation. You can either start conversations or ask a question to get them going. Once your followers start having a conversation, join them. When you take part, the fans will feel more connected to you and develop a sense of trust.
If you own a store, use Facebook’s check-in feature. This way when somebody visits your premises, they can post on Facebook that they have “checked-in” to your business. That tells their friends they trust your brand.
Do not go too far from the topic on your business Facebook page. For example, if you are a landscaper, posts about landscaping and plants are what will interest your followers. You will bore and aggravate your readers if you post an off-topic link for Harlem Shake parodies.
Facebook marketing may still be relatively new, but the audience opportunity is almost unlimited. Rather than overlooking how it can help your business, take advantage of it! Review this piece to discover what Facebook marketing has to offer.